Aluminate is a brand that I conceptualized as part of a comprehensive branding project, which involved the development of a comprehensive branding guide for a sustainable product. The project entailed an in-depth analysis of various aspects of the brand, including but not limited to name generation, color palette selection, target audience identification, and logo design.
The brand, Aluminate, is focused on producing unique, personalized shoelace charms crafted from recycled aluminum, thereby promoting sustainability. The charms serve as a distinctive means of personalizing footwear and enhancing their aesthetic appeal.
Full Brand Book: Aluminate Brand Book
